Li Zeng Design

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TAO LI

[ VISUAL IDENTITY & BRANDING] -2013 – Tao Li is a gift store brand prepared for two young prospective Chinese lady designers who just graduated ...

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MUW ART MINOR

[POSTER & BRANDING ]- 2013 -Mississippi University for Women, Art and Design Department is creating new course package for non-art major students to join. I was called to design ...

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COLUMBUS ART COUNCIL

[WEB & IA] -2013- Columbus Art Council is a local art gallery in Columbus Mississippi. This year they held a logo contest and one of my students' logo getting selected ...

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SEARS PERSONAL CATALOG

[UI & WEB]- 2012 - SEARS started the personal catalog couple years ago, it's until this year really progressed with the collaboration with a SF based software company FengXing ...

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CARD ACTION

[UI & APP]-2012- This is a card app prototype for Commence Object, Inc., a IT company develops software and online application. This App  design aims on simple, easy to use ...

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BRADY CORP

[UI & WEB] - 2011- Brady Corporation is an international manufacturer and marketer produces high-performance labels and signs, safety devices, printing systems and software, and ...

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BLACKBOARD ONLINE LEARNING

[UI & WEB] - 2012 - Minneapolis College of Arts and Design (MCAD) Online Learning has launched the new version of Blackboard (BB), an platform for online education. I was called ...

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BETWEEN & WITHIN

[ RESEARCH, E-BOOK,  MOTION] - 2012- A Flash of Thought - I have been interested in a variety of incertitude relationships but coexists in design process: rational & emotional, complicity ...

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INTERNATIONAL STUDENTS SHOW

[VISUAL IDENTITY & CAMPAIGN] - 2011 - When I was an international student at Minneapolis College of Art and Design (MCAD), I started the exhibition for international students. This ...

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INSIDE OUT

[ POSTER & MOTION ]- 2011- Skyways are commonly found in Minneapolis. The video I created is to encourage people to look and think about the beauty outside of the

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A VISUAL STUDY OF CHINESE TYPE

  [TYPE & BOOK] - 2011- I've been interested in Chinese type study when I was at graduate school. This work was inspired by the graphic form (dot, line, ...

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COURSE PLATFORM PROTOTYPE

[ INFO GRAPHIC & MOTION] - 2008 - The info graphic is an analysis for the elective courses opened in China Central Academy of Fine Arts in May. Nine departments have their own ...

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DOTS – WATER

[ TYPE, POSTER, BOOK, MOTION] - 2010 - In Chinese language, characters were developed from hieroglyphic thus many typefaces very much looked like images. In the writing ...

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NEW YORK ART MAGAZINE

[EDITORIAL & MAGAZINE] - 2009 - New York Art magazine has established in Chinese market for many years, yet the design for the magazine is somehow not unified as a magazine ...

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A LITTLE BALL AND THE LINE

[BOOK, ILLUSTRATION, MOTION] -2010 - This project expresses the necessity of restrictions in our life. I used a little ball and many other balls who lived in a community as ...

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34 CULTURE QUESTIONS

  [BOOK, POSTER & ILLUSTRATION] -2010- An illustrated series of the culture differences between Beijing and Minneapolis that I observed when I first arrived in ...

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HOUHAI BAR

[VISUAL IDENTITY & CAMPAIGN POSTER] -2008- Houhai is a lake and its surrounding district in central Beijing, one of the three bodies of water composing the Shichahai. The task is ...

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HOUHAI PARK

[VISUAL IDENTITY & CAMPAIGN] -2008- Houhai is a lake and its surrounding district in central Beijing, one of the three bodies of water composing the Shichahai. The task is to design a visual ...

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SHENZHEN UNIVERSIADE 2011

[ EVENTS & POSTERS]  2007- A series of poster designed for 2011 Shenzhen Summer Universiade. This was a major events for University students all around the world and was hold at ...

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A STUDY OF IKEA

  [ POSTERS, BOOK, VIDEO] A study of IKEA in Beijing, China. Focusing on the relationship between people's sense of touch and the displayed merchandise. Made in ...

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NUMBERS IN CALLIGRAPHY

  [ TYPE & BOOK ] Different people have totally varied handwritings on every language. When I scrawl Chinese, I always see abstract numbers. It is ...

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